YAS Fitness Centers » Press

In time for New Year’s resolutions, yoga rebel Kimberly Fowler releases the latest hybrid workout YOGA + WEIGHTS!

Kimberly Fowler — Fri, 09 Dec 2011 17:21:40 +0000

YOGA + WEIGHTS (YAS Productions), $14.95, available at www.go2yas.com. The “Godmother of Yoga Hybrids” Kimberly Fowler on December 28th will release her third yoga-with-a-twist DVD — and this one has a little muscle. YOGA + WEIGHTS combines moves from Fowler’s signature YOGA for ATHLETES® class with 3-pound handheld weights so students get more than strong, they “Get RIPPED!” “Yoga elongates your body, and paired with weights, the result is long, lean muscles,” says Fowler, founder and CEO of YAS Fitness Centers. “YOGA + WEIGHTS takes the strength training of yoga to the next level.” The 30-minute YOGA + WEIGHTS takes students through a series of weight-bearing poses — including Chair and Warrior poses paired with a shoulder press and Side-Angle Pose matched with a lateral row — all with Fowler’s signature Sanskrit-free, easy-to-follow instructions. Many doctors recommend weight training as the best way to prevent bone loss. “As women near 40, we start to lose muscle mass, which can cause bone loss,” says Fowler. “YOGA + WEIGHTS let’s you build muscle mass without bulking up, and the more muscle mass you have, the more calories you burn.” A former elite triathlete, Fowler is known for designing yoga classes with athletes in mind. “Many of my students were taking yoga classes and then rushing off to the gym to lift weights,” Fowler says, “so I created an all-inclusive class.” Kimberly Fowler started a fitness revolution in 2001 when she founded YAS Fitness Center in Venice, Calif., the first studio dedicated to Yoga And Spinning®. Known for her no-frills approach to yoga, Fowler was called a rebel for combining heart-pumping cardio with NO OM yoga. Once a yoga oddity, YAS has gained a massive following of over 50,000 members with four locations in Southern California and sparked the new trend in hybrid fitness, spawning thousands of yoga studios inspired by Fowler’s concept. Deemed “the new face of yoga” by CNN’s Dr. Sanjay Gupta, Fowler is the yoga expert for the LA Marathon, author of the Amazon best-selling book The No Om Zone and and, a brain cancer survivor herself, has raised $1 million for charities such as ThinkCure!. Follow Kimberly @kimberlyYAS and www.facebook.com/KimberlyFowlerYAS

One Tough Yogi: My Interview with mindbodygreen.com

Kimberly Fowler — Tue, 26 Apr 2011 16:21:10 +0000

I recently had the pleasure of being interviewed by mindbodygreen.com’s Jason Wachob. We talked about how I came to yoga, about overcoming obstacles, about my love of yoga and where that’s leading me now. Jason was great to talk to, and I’m frankly moved by his telling of my story. Here’s how he starts: You could say that Kimberly Fowler is one tough yogi. She began her yoga practice after being hit by a car in the 1980s while in law school (and working two jobs). She soon recovered but a year later was diagnosed with inoperable brain cancer (she beat that, too). It wasn’t until age 40, after falling thirty feet while mountain climbing and landing on a tree stump (it took her a year to recover) that she created a business around her life and passion — practicing yoga and helping people. Yoga for Athletes® was then born. The rest is history. Read my complete mindbodygreen.com interview with Jason here.

The Story of YAS Fitness Centers on Bloomberg’s “The Mentor” series

Kimberly Fowler — Mon, 29 Nov 2010 19:07:57 +0000

YAS Fitness Centers is one of three small businesses nationwide chosen by Chase to accompany Bloomberg TV and Bloomberg.com’s “The Mentor” series on small business! As the show’s sponsor, Chase commissioned vignettes on YAS and two other small businesses to air during the show in place of traditional ads. Of course it was wonderful to be recognized by such powerhouse corporations. And it was fun taping the interviews and talking about how YAS came to be. The pieces on YAS turned out great! They air on the Bloomberg TV during their series “The Mentor” and you can check them out online. To see the Extended Cut of “The Story of YAS Fitness Centers” just click on the image below.

Good Morning America!

Kimberly Fowler — Sat, 21 Aug 2010 19:33:15 +0000

Well!!

As many of you already know (because I’ve shared), I had the wonderful opportunity of appearing on ABC’s Good Morning America on Wednesday to talk about No OM Yoga and my new book, The No OM Zone. I have to admit, I was a little nervous. Here I am sitting in this “fishbowl” studio in Times Square with all these people looking in and waving. A little girl got my attention, so I was waving at her, when the host suddenly began our interview. Thank goodness she started the interview asking about Yoga Breathing. I was reminded to practice some myself!

From there, things went well, and I had a great time. Big thanks to the people at ABC, Good Morning America and Rodale Books, that put it all together. Check out the clip, below, and let me know how you think I did:

The Week in Reviews: The No OM Zone DVD

Kimberly Fowler — Tue, 26 Jan 2010 02:30:44 +0000

When it rains it pours… And no, I’m not talking about the recent weather here in not-so-sunny Southern California. I’m referring to the press that continues to “pour in” for The No OM Zone DVD. Two nice reviews—one from San Francisco-newspaper-cum-local-news-powerhouse, The Examiner, the other from Tulsa World—have been published in the last week. Check them out below if you want. Much thanks to Joanna Eglash at The Examiner and Cary Aspinwall at Tulsa World for the kind consideration. “Celebrity fitness guru’s No OM Zone yoga DVD makes yoga FUN: ‘No chanting, no granola’” by Joanna Eglash in The Examiner. “Fitness Guinea Pig” by Cary Aspinwall @ tulsaworld.com.

Getting Good Press: L.A. Confidential & Ladies’ Home Journal Cover YAS and The No OM Zone DVD

Kimberly Fowler — Tue, 19 Jan 2010 19:22:35 +0000

Don’t look now, but YAS, The No OM Zone DVD and yours truly are in the news again! Both L.A. Confidential‘s latest issue—The Fitness & Beauty issue—and Ladies’ Home Journal’s LHJ.com Ladies Lounge blog ran pieces on us last week and needless to say, we’re thrilled. “The Power of Positivity,” the L.A. Confidential piece written by Editor-in-Chief, SariAnne Tuschman, talks about my history of overcoming cancer to compete as a professional triathlete and, ultimately, to found YAS Fitness Centers. That article is only available in the print version of the issue, so if you want to see it, check out the current L.A. Confidential (on newsstands now). The LHJ.com piece was penned by Senior Editor Louise Sloan, who recounted the fun she had doing The No OM Zone Yoga Workouts DVD with her three-year-old son. I guess I’m right when I claim “you’re never too young or old to do yoga!” Big thanks to both SariAnne and Louise for taking the time to talk about all we’re up to here at YAS! I hope you’ll check out both of these writers’ pieces.

Yoga Magazine gives good gift (ideas) The No OM Zone Yoga Workouts DVD

Kimberly Fowler — Tue, 17 Nov 2009 03:40:56 +0000

I want to thank Yoga Magazine, for including The No OM Zone Yoga Workouts DVD in their holiday gift recommendations! I agree it makes a great gift, especially for those people on your list who always talk about trying yoga but never seem to get around to doing it. That’s why I made the DVD—to get people off the couch and on the mat. So if you have a couch potato on your list, The No OM Zone Yoga Workouts might be the perfect gift. BTW-If you know Yoga Magazine, you know it does a great job of covering the yoga world. The magazine features a Who’s Who of yoga and holistic health pros, both in coverage and as contributers. I’m proud to have made their “Hot News” section a few times, and to have been a contributing writer with “Made for Athletes by an Athlete.”